5 Video Content Ideas for Social Media Every Artist Can Use

Video content is the name of the game these days, right?

With the rise of TikTok and domination of Reels on Instagram, we’ve all had to evolve our strategies a bit. While artists still have the edge (Thanks to our beautiful artwork that’s SO visually engaging), we understand that video can feel intimidating and overwhelming.

That’s why we put together 5 video ideas for the next time you’re feeling stuck or uninspired on social media:  

1. Before/After

Use multiple clips from different angles and distances to show the before and after process of a recent piece of art. Save the big reveal of the finished piece till the end!

2. Favorite Products

Show your followers your favorite studio tools or all the products used to create your recent collection.

3. Pack a Piece of Artwork With Me

Give your followers a behind-the-scenes look into the packaging of a sold piece of art. Use a voiceover to describe your process.

4. Close-up Details

Show off some close-up details of a piece of art, like fun paint drips or shiny gold leaf. Remember, not all Reels or Tiktoks need to be long or difficult to edit!

5. New Collection

Announce your new collection is live by highlight all the finished pieces that are for sale. Encourage them to view them on your website!

Bonus Tip: Record yourself working every time you’re in the studio so you have plenty of video content to choose from later, regardless of whether you’re currently creating or not!

If you’re ready to use video content to attract new collectors online and need some guidance, check out our FREE workshop, How to Reach Your Ideal Collectors online and Sell Art Consistently!