Email Marketing for Artists: Why Your Email List Should be a Vital Part of Your Marketing Strategy

Listen up artists. If you don't have an email list as a part of your marketing strategy, you're missing out on serious profit! It's not enough to only rely on social media to connect with your collectors. While it's still important to have a strong social media presence, it shouldn't be where you put all your energy into making sales for your business. Here are 3 reasons all artists should have an email list:

Direct Line of Communication

Email provides a direct and personal way for you to connect and communicate with your collectors. With social media platforms constantly changing their algorithms and rules, email remains one of the most reliable ways for you to reach your collectors. Plus, if Instagram ever crashes for the day, you can still contact your collectors via email to share any important updates!

Better Engagement:

Email tends to have a higher engagement rate compared to social media. With the changing algorithms on social media, every one of your followers won't see every one of your posts. They could be missing important updates about collections releases or new products. As long as you have the correct email address, you're guaranteed your collectors will receive your emails!

Increased Sales:

Email marketing has been shown to be an effective way to drive sales. According to recent research from GetResponse, 60% of people prefer to make purchases from email, compared to only 12% of people who prefer to purchase from social media. That's a huge difference! Email is where people are using their purchasing power, which is why email marketing should be a vital part of your strategy!

If you're ready to get started building your email list, first check out our free workshop for artists, How to Reach Your Ideal Collectors Online and Sell Art Consistently.