Featured Artist: Elle Pervez

This week's featured Artist in Residence is Elle Pervez, her beautiful work and her unique studio set up! We love her online presence on both social media and her website, she's really utilized it well to convey how her creative offerings are from a family of artists! This can be tricky to communicate and we feel she's navigated that really successfully. 

Elle's photography for her work is strong and really feels true to life. The colors aren't altered by a filter and her whites look truly white! We want to make sure our collectors feel they can trust the colors, texture and style of our work since they aren't getting to see it in person. Getting a sense of how her work fits in with real life is so important. Elle threads her color palette through other pictures where she features her travel, time with family and more to help with this. This posting strategy really informs the multi-generational nature of her studio in a very branded but authentic way, too. We really feel this helps boost the know, like and trust factors online. Great job, Elle! Aside from those features, we love that her brand is consistent between her social media presence and website. Her navigation is straight forward and uncluttered, preventing any opportunities for her collectors to get distracted during the purchase process! This is another important thing to consider as you build your website, so check out her website to get some inspiration.

To connect with Elle and learn more about her work, visit her Instagram and check out her website!