Featured Artist: Laura Pedley

We're excited to feature Laura Pedley as our Featured Artist this week! Laura is an abstract artist from England, and her use of color and movement in her work is so dreamy! There are so many things we love about Laura's Instagram, and we want to share them with you!

Laura has been a member of The Residency since September 2020. If you go back far enough in her Instagram feed, you can see the transformation in the types of images she shares since joining and it looks so good. Each post features her signature color palette, so her feed looks like a curated magazine! 

Another part of Laura's business that stands out is her opt-in strategy on her website. She offers her email list subscribers a free download when they signup. This freebie strategy works so well because it entices her followers to subscribe to her newsletter, and has the potential to turn them from followers to collectors. If you're not already offering this type of freebie, Laura's website is a great source of inspiration! Great job, Laura! 

To connect with Laura, you can visit her Instagram and check out her website!