Featured Artist: Pernilla Wetzel

Help us shine some light on potter Pernilla Wetzel as our featured artist this week! Pernilla came to The Residency a few months back and we are so pleased with all the steps she's taken to grow her business so far! 

One way Pernilla is taking these steps is through Instagram. She has a great Instagram strategy in place- one that she keeps up with consistently. Her images are high quality and bright, which creates a great contrast with the colors in her pottery. Within her feed, Pernilla includes beautiful styled shots of her work to show her followers exactly how they can use each piece of art. She's also begun to implement more Reels into her strategy and we can't wait to see how this helps her growth! Great job, Pernilla!

To connect with Pernilla, follow her on Instagram and check out her website!