Featured Artist: Sandra Glynsdal

This week we are celebrating with Artist in Residence, Sandra Glynsdal. Her Original Ink Collection just had a successful launch, selling out on all her pieces! Read on for what we're loving about her online presence and what we think may have made this release so strong. 

We are honored that Sandra has been in The Residency since before she started selling art online and we love seeing how she's applied the framework to her set up! Her website is set up with a clear navigation, where it is easy to shop as well as learn more about her. Her product photography is especially strong, with bright whites and crisp details. This really helps potential collectors feel like they know exactly what they're receiving! One  very nice personal touch is the variety of backgrounds and flat lay sets up depending on which collection you are looking at. For the most recent Ink Collection, she incorporates wood in as a background, while in her Serene Azure collection she includes greenery in her shots. Well done, Sandra! We're excited to see you settle into this great foundation you've built and expand in the coming years. 

To connect with Sandra, visit her on Instagram and check out her website!