Featured Artist: Sarah Beth Strickland

Our featured artist this week is Sarah Beth Strickland! Sarah Beth is an abstract painter and illustrator from Alabama. She just released her first collection this week and she's already gotten some sales coming in! We're really impressed with the way she's implemented the ATTRACT and SELL steps of the framework for this launch; keep reading for some tips!

When it comes to Sarah Beth's promotion of her collection on Instagram, she did all the things we teach here in The Residency. She started talking about the pieces with her followers early, getting them excited about what's to come. She shared various parts of the creative process- from the initial sketches to the collection announcement to the story behind the name of the pieces. And as a bonus, she encouraged her followers to join her email list along the way! Great job, Sarah Beth!

To connect with Sarah Beth, you can visit her Instagram and check out her website here!