'About': The Most Important Page on an Artist’s Website

In a time when we do just about everything online, it’s difficult to hold onto the personal connections and experiences we have when we shop in person- especially when it comes to purchasing art. Buying original artwork is an investment, and sometimes people need more than just a quick visit to your website to make a purchase. That’s why it’s so important to have places on your site to showcase the person behind your brand! 

In website terms, this is your 'About' page! This is where you have the opportunity to share your artistic journey with your visitors, while simultaneously letting your personality shine through. Here are 4 reason why you need to pay extra attention to your 'About' page!

1. Establishes Personal Connection

One of the primary goals of your 'About' page is to establish a personal connection with your visitors. People are naturally drawn to stories and experiences they can relate to. Your 'About' page provides an opportunity to share your personal journey, inspirations, and motivations. By offering insights into your background, artistic influences, and creative process, you can create a connection and forge a bond with your audience. This connection helps to humanize you to your visitors and makes your work more relatable and memorable!

2. Conveys Artistic Identity and Vision

The 'About' page allows you to articulate your artistic identity and vision, which is why you should include an Artist Statement on your 'About' page. By presenting a well-crafted Artist Statement, you can communicate your purpose, values, and the underlying concepts that drive your work. This clarity helps visitors understand your perspective, making it easier for them to appreciate and connect with your work! 

3. Builds Trust and Credibility

In the digital realm, establishing trust is crucial. Visitors to your site are often potential collectors seeking to connect with you and your work. Your 'About' page serves as a credibility builder, giving you the opportunity to showcase your experience, education, exhibitions, awards, and any noteworthy collaborations. By presenting a professional and well-curated 'About' page, you can instill confidence in your visitors, which fosters a sense of trust and increases the likelihood of a sale!

4. Encourages Interaction and Connection

Your 'About' page can also serve as a gateway for visitors to engage with you on a deeper level. Including contact information, social media links, and a call-to-action on the page encourages visitors to connect, follow, or reach out to you. Giving your visitors the opportunities for interaction can help foster a sense of community and nurture potential collaborations, commissions, and sales!

BONUS TIP: Include a good quality headshot of yourself on your 'About' page. Showing a picture of your face helps your visitors get to know you that much more!

If you want more tips about how to run your online art business, watch our free workshop, How to Reach Your Ideal Collectors Online and Sell Art Consistently.